Lisa Mabe, CEO of USA Market Research

Lisa Mabe is the Owner and CEO of USA Market Research, a premier subsidiary of Green Purse, established in 2010. With over 18 years of experience, Lisa has solidified her reputation as a leading authority in consumer insights, marketing, and communications across the globe.

USA Market Research, under Lisa’s leadership, is the ultimate resource for companies seeking to navigate the complexities of the American market. Lisa’s expertise extends beyond research; she offers a deep understanding of consumer behavior, delivering actionable insights that drive success for international brands.

In addition to her role at USA Market Research, Lisa is the founder of USA Market Tours, where she leads immersive market tours, providing clients with firsthand experience and unparalleled insights. Her consultancy work spans long-term engagements, where she crafts and executes impactful marketing and event strategies for companies in the CPG, conservation, environmental, and travel sectors.

Outside of her professional endeavors, Lisa is an avid traveler, nature enthusiast, and equestrian, cherishing every opportunity to explore the world’s most beautiful landscapes and create lasting memories with her family.