Your source for understanding the American consumer market
We specialize in consumer insights to empower consumer-led businesses to make their teams smarter & grow your business.
Who We Are
USA Market Research is a consumer insights agency that helps businesses understand American shoppers. We specialize in uncovering key trends, behaviors, and preferences that allow brands to engage their audiences, optimize strategies, and drive growth. Focusing on retail, grocery, and consumer packaged goods, we deliver customized research programs that translate complex data into actionable insights. Whether you're launching a new product, entering the U.S. market, or looking to strengthen customer loyalty, our research consultancy is here to support your business with expert guidance and strategic insights.
Our Research Services
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With shop-alongs and in-home ethnography studies, we accompany consumers during their shopping trips and interview them in the context of their homes. This approach enables us to dig deeper into purchasing behaviors and decision-making processes, identifying key influencers, barriers, and opportunities for enhancing marketing strategies and shopper engagement.
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Our Market Analysis Reports deliver fast, focused insights into specific consumer segments or product categories, gathering and synthesizing existing data to provide you with actionable information tailored to your unique business needs, often within just a few days.
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Our consumer-centric workshops are virtual or in-person trainings for your team to up-level their understanding of specific consumer groups. Workshops off in-depth insights into primary and niche consumer segments, helping your team better understand and connect with diverse target markets.
